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How to earn $1036 with iMonetizeIt Dating offer on HilltopAds Popunders?



Today, we’ll talk about the successful launch of iMonetizeIt Dating SOI offer at HilltopAds advertising network. Dating offers are among the most profitable and conversion-driven types of offers that you can launch within just 10 minutes.

Key points of the case study

Offer: WAP+WEB Se*tingPartners SOI / SE
Affiliate network: iMonetizeIt
Traffic source: HilltopAds
Ad Format: Popunder mobile
Ad campaign period: 1 – 6 August
GEO: Sweden
OS: Android
Spending: $489,49
Conversions: 259
Conversions cost: $2,5
Earnings: $1,036
ROI: 111,65%

It’s not the first time when HilltopAds collaborate with iMonetizeIt.

We have successful collaboration in the past, so we decided to launch a new campaign with Popunders and show the results. For this case, our manager picked up the best Dating offers for Popunder traffic and stopped at SOI offers for Sweden.

The case posted below was provided by HilltopAds team.

Settings of the ad campaign at HilltopAds

“Before launching an advertising campaign, you need to register as an advertiser. You can register using this link.

Next, to create an advertising campaign, you need to:

  • Go to the Manage Campaigns section
  • Click the Add Campaign button
  • In the campaign creation section, select the Popunder mobile ad format
  • In the Traffic Channels section, choose Non-mainstream High Activity

Next, it’s essential to set up the Postback to track the results of your ad campaign.

In simple terms, for the final URL of the offer, we need to insert parameters to pass conversions and source IDs. The parameter for passing conversions is click_id, and the source ID is zone_id.

As a result, our Final Destination URL should look like this:


  • {{ctoken}} – HilltopAds parameter for passing conversions.
  • {{zoneid}} – HilltopAds parameter for passing source ID.

In general, you can add absolutely any parameter from the available options that is necessary for further campaign analysis. However, remember that it is essential to include the click_id parameter in the final link to pass conversions.

Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary targeting settings:

  • GEO – SE (Sweden)
  • OS – Android

If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Traffic Volumes graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.

We initiated the ad campaign with a bid of $2.52, based on the provided recommended CPM price.

details campaign
The main campaign settings at HilltopAds
target details
The Campaign Targeting settings at HilltopAds
CPM premium
The recommended and premium CPM rates at HilltopAds

So, the key settings of the advertising campaign are as follows:

  • Ad format – Popunder mobile
  • Traffic Channels – Non-Mainstream High Activity
  • Frequency cappings – 1 display per 24 hours
  • Geo – SE (Sweden)
  • OS – Android
  • CPM rate – $2.52

During the first two days of running the ad, we got a total of 38 conversions. We spent $97.17 and earned $137.

ad campaign statistics
The ad campaign statistics for the first 2 days at HilltopAds
statistics IMI
The statistics from the iMonetizeIt network


On the third day, we decided to enable auto optimization and increase the CPM rate based on the highest “Traffic Volumes” indicators, aiming to boost the amount of traffic from the remaining sources after auto-optimization.

We configured auto optimization according to the following rules:

  • If a specific source ID has 5,000 ad impressions
  • generates less than 1 conversion, then that source ID (zone) will be automatically added to the BlackList.
Auto Optimization
The Auto Optimization settings at HilltopAds

After increasing the CPM rates and setting up the auto optimization tool over the remaining 4 days, the earnings percentage from the advertising campaign significantly increased.

According to the statistics, we achieved the following:

  • 219 conversions
  • $392.32 spent
  • $899 earned.
ad campaign stat HilltopAds
The ad campaign statistics for the last 4 days at HilltopAds
statistics iMonetizeIt
The statistics for the last 4 days from the iMonetizeIt network

Final Results and Areas for Improvement

Over the course of the full 6 days of running the advertising campaign using the offer from iMonetizeIt, the following metrics were achieved:

  • Total Costs (Revenue) – $489.49
  • Total Earnings (Profit) – $1,036
  • ROI (Return on Investment) – 111.65%

As a result of launching the WAP+WEB Se*tingPartners SOI / SE offer in Sweden for 6 days, we completely recouped the investment in the ad campaign and earned an additional +$500 on top.

The launch of the WAP+WEB Se*tingPartners SOI / SE offer was successful. The combination of Popunder and Dating offers, especially from iMonetizeIt, is one of the most effective combinations in HilltopAds. You can achieve the first conversions almost immediately after starting, and from there, your focus will be on optimizing the advertising campaign, setting up auto optimization, and using pre-landers.